Design Sprint

The Design Sprint is a five-day process that allows you to reduce risks and invest more consciously in a new project.

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The Design Sprint helps you explore a problem, identify a range of possible solutions, select the best one and verify its effectiveness with people that will actually use your product – in just five days. It was invented by GV, the venture capital fund of Google.

At Moze, we help entrepreneurs and companies create new digital products and improve existing ones, through our work of research, design and development. We start every project with a Design Sprint.

How it works

For five days, a unique interdisciplinary team made up of people from both our team and yours work together following this schedule:

  • Day 1: Understand

    The goal of the day is to create a shared understanding and knowledge of the problem to be solved, of its constraints and critical success factors.

  • Day 2: Solutions

    The second day, the focus is on the exploration of the possible solutions of the problem. The team generates a range of potentially effective product concepts.

  • Day 3: Decision

    Among all the possible concepts, the best are selected in order to define the exact features of the prototype which will be made the following day.

  • Day 4: Prototype

    The team builds a prototype of the main features of the product. The prototype is usually made of some realistic interactive layouts.

  • Day 5: Test

    The prototype is tested through live interview by some potential users, selected to be in line with the profile of those who will actually use the product.

What you’ll get

  • Prototype

    If the product is a website or a mobile app, we usually make some layouts and a high-fidelity interactive prototype for its main features.

  • Interviews

    The full audio-video recording of testing interviews with potential users of the product.

  • Report

    The final report summarizes all the work done during the Design Sprint, highlights the main content and what we learned from the test, and offers suggestions for following steps.

  • Operational proposal and work plan
(when applicable)


    A document that describes the proposed approach for the development of the product, and outlines a work plan and a cost estimate.

  • Pitch Deck(additional)

    For entrepreneurs and startups who are raising funds, we can help make a product presentation (pitch deck) using the information gathered in the Design Sprint.

Our Design Sprint has been strongly influenced by the study and application of theories from GV, Thoughtbot and other international players. We are grateful for the information shared.

We want to build beautiful digital products, capable of resolving real problems and generating profitable businesses. We truly believe that the Design Sprint is the best starting point.

We only do two Design Sprints each month.




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